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    從商業空間看智能照明的應用
    更新時間:2019-01-04   瀏覽:

        “智能照明”是當前照明行業的熱詞,智能照明的根本目的是讓人們的生活更加舒適、更加便利。在當前智能家居火熱的大前提下,我們提起智能照明,最容易聯想到家庭居住環境,殊不知除了家居環境,商業空間也十分適合使用智能照明。

      什么是智能照明?

      總在說智能照明,你知道智能照明究竟是什么嗎?

      智能照明是指通過計算機、網絡、通訊等現代化技術進行程序預設,可以根據區域的使用功能、不同的時間節點、室外亮度來自動控制照明。

      為什么智能照明備受青睞?看看它的優勢就知道了。

      ①智能化控制更簡單;

      ②提高管理水平,減少維護費用;

      ③可觀的節能效果;

      ④保護燈具,延長壽命;

      ⑤改善展示環境,提高展示效果;

      ⑥安裝便捷,節省線纜;

      ⑦使用安全,與消防系統聯動。

      技術的更新為生活創造了許多可能性,智能照明能夠在照明領域為用戶提供更舒適、便利的體驗。

      智能照明在商照空間的應用

      商業空間的智能照明會有怎么樣的表現形式?銳教授帶你從效果表現、控制管理、數據采集三方面看商業空間的智能照明。

      1、效果表現

      在店鋪照明中運用智能照明后,可以輕松調節燈光的亮度和色溫,根據氛圍、產品陳列或節假日的需求,調節不同的燈光顏色,甚至根據音樂變換燈光的顏色,營造不同的氛圍。



      ▲店鋪燈光調節示意圖。圖片來源:云知光照明微課堂

      智能照明可以為燈光設計和商品陳設帶來更多可能性,而這在過去,實現燈光亮度、色溫的調節需要重新更換燈具,再次施工布線才能完成的。

      不同的商品需要不同的燈光,隨著新品的更新,通過智能控制對支持調光、調色溫的燈具進行控制,能夠達到事半功倍的效果。通過燈光的變化,提升店鋪形象。





      ▲奧德堡照明案例:德國弗蘭肯塔爾Douglas香水旗艦店通過照明控制系統根據房間和自然光情況,調整照度水平。

      2、控制管理

      我們說到智能控制,首先想到的是云端控制、感應控制、場景設置等,當這些控制方式運用在店鋪中,能夠帶來什么效果?

      1)感應控制

      感應控制設計是由具有光控效果和人體感應能力的燈具模塊組合而成,通過感應該區域有無人員或者人是否處于靜止狀態而亮燈。白天,因為有足夠的光線強度進行照射,燈是處于關閉狀態;晚上光線較弱,燈的自控系統會通過紅外線感應人體信號,燈會自動開啟。

      那感應控制在商業空間中如何應用?以櫥窗為例。



      ▲行人經過之處,燈光亮起。圖片來源:云知光照明微課堂

      晚上當行人經過櫥窗時,原本漆黑一片的櫥窗突然亮燈,而燈光隨著行人的移動而開啟,這樣的應用讓原本單調的櫥窗增添更多趣味,更容易吸引消費者。

      2)云端控制

      云端控制顧名思義是通過網關對燈具進行遠程控制,當展出的商品有所更換時,燈光需要根據商品特性進行調節,這時只需要通過云端對燈具進行控制。



      ▲遠程控制燈光調節。圖片來源:云知光照明微課堂

      3)場景設置

      場景設置是指在布燈時預設好不同的場景所需燈光,當場景變換時,可以通過控制面板切換場景燈光,能夠省下調光的時間。

      3、數據采集

      除了上文提到的云端控制、感應控制、場景控制等智能照明,對燈具進行調光、調色溫,智能照明還能將通信、傳感、云計算、物聯網等多種現代化技術進行融合,達到自動控制光。

      對于店鋪來說,除了智能調光、調色溫,通過云計算、物聯網等技術實現人流量統計功能以及同步季節變化。

      1)聯網同步季節變化

      聯網同步季節變化可以通過加入傳感器并連接到互聯網可以獲取即時的天氣變化,根據天氣的變化可以做出燈光調整。這尤其適合臨街店鋪,當室外為暴雨天氣時,自動將店鋪燈光調節為全亮模式,當室外為大晴天時,可以將店鋪燈光調整為有重點的局部照明模式,有效提升顧客進店感受。



      ▲奧德堡照明案例:LEVI'S綠色商店,根據日光感應器反饋的信息,照明系統會依照氣候和日光情況調整照明。

      2)人流量統計

      人流量統計功能是將燈具與人流量傳感器進行融合,在完成基礎照明功能的同時達到人流統計的效果。該功能除了可以根據人流量自動調整燈光,做到個性化的配置,還可以進行店鋪人流量數據的自動收集,幫助店鋪做好運營管理。

      還可以根據客戶逗留時間可以有效量化客戶對商品的關注度,通過對客戶的進一步行為記錄,可以分析櫥窗和廣告的相關客戶轉化效果。

      商業照明智能化已經逐漸普及,吸引顧客已經不能單靠活動噱頭、促銷打折等,更多是通過無聲的傳遞,利用燈光設計打造品牌形象,潛移默化地影響消費者。

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